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Office of Road Safety Archive TV Commercial

Hector the Cat sings the Do's and Dont's famous Kerb Drill

 

 http://www.youtube.com/watch?v=AVpp20uy12M

Major Sponsor Sample Brochure

    Do's and Don'ts

   Click on Brochure for artwork samples

The Awful Truth insert

Navigation

 

     

                     

                      Teaching Our Children About Everyday Dangers

 

                                                              

                                                                      Mum explains the Do's & Don'ts

                             Road Fatalities, Drowning, Abduction and Other Needless Tragedies Can be Avoided
                                                           Awareness and Repetition are the Keys



     Learning The Do's & Don'ts Will Save A Child From Serious Injury or Death


                                                          

 

                                       Our Children Are Our Most Precious Possessions Lets Keep Them Safe                         

                             

 

         Everyday in Australia 5000 kids are involved in accidents. Of these 170 will be admitted to hospital. ( 62,000 p.a )
         Road traffic accidents & drowning are the greatest cause of childhood fatality in Australia ( Source ABS & AIHW )


                                                Sadly One Child Will Die Today



        Since our Schools & Home program began in 1965 the childhood fatality rate has almost fallen by 50%

                             


                      

                                       Mum reads the vital Do's and Don'ts to a captive Audience


                  Reach Tens Of Thousands of Mums & Dads at Home Promoting Your Service

                      Via Primary Schools & Kindergartens, Then On Teachers Instructions Delivered Home

 

               The Do's & Don'ts of Child Safety Delivered from Schools to Homes

 

Our Mission is to be of service to those who need us the most - Our Children
Our Motto is - '' An ounce of prevention is worth more than a pound of cure ''    
  

 

                                            

There Are 12 Do's & Don'ts  Every Message Has A Sponsors Tag. Each Local Business Gets to Present a Life Saving Message

       Local Sponsors Also Promote Their Service with a Small Business Card Size Ad on The Back Cover. A Win / Win

 

 ''Hi Folks We have A News Flash!''                                                                                           

''Introducing Our New Companion to the Famous Primary School Do's & Don'ts''


 

 

 Now Available in the pigeon holes at your local Pre School, Child Care Centres & Kindergartens


                                                                                                                                                                     

 Parents also need to be aware as many tragedies can occur on their watch too!

                

Our New Pre School Parents Child Safety A5 Colour Brochures

Featuring 12 NEW Additional Do's & Don'ts for Parents of 2 to 4 year olds 

 

             We Have Just Updated Our Long Established Primary School Do's & Don'ts in Full Colour

     Sponsors can Now have Their Sponsored Brochures in Their Own Corporate Colours if Desired.

 

                                                

Majors Sponsors receive Naming Rights on the Front of the brochures plus all 24 Messages to Present and the Entire Back Cover 

                                                                                       Kids can colour in the graphics too! 

 

 

  The Curb Drill, Stranger Danger, Bike Safety are Essential Learning

 
        

 Sponsors Promote their Business Name undernesth a Daily Message

                & Display their Products on the Back Cover

                           

                                                                     

  

 

The Do's and Don'ts Primary Schools & New Companion Pre School Program 
Now 24 Vital daily Messages that Will Save Children from Serious Injury.

 

A Win /Win....

By Helping Us Educate Kids and Parents in Schools and at Home You Get to Promote Your Family Friendly Service to New Customers!



The primary purpose of the Child Safety Campaigns Do's & Don'ts  schools program since its inception in 1965 is the prevention of accidental injury and death of Australian children in the age groups of 2-12 years.


 

How It Works

 

The safety lessons begin at school in the classroom.

 

The children are then instructed by the Teacher to take the Do's & Don'ts directly home for Mum and Dad to read to them as most times there is a follow up at school. 

 

These accident prevention and lifesaving daily messages are then repeated at home.

The Important Awful Truth Insert urges Parents to participate in the programs


Typical Feedback from School Principals over the years

 

''To all interested in the welfare of children , this campaign is obviously full of merit. I feel the organizers and workers are to be congratulated and encouraged in their endeavour and success is surely one which the idea so richly deserves''

B. Sterling, Principal,Toowong SS. 1983

 

''The Child Safety Program was publicised last week in our Newsletter to Parents with the recommendation that the Parents read these Important messages to their kids; the safety brochures are being distributed in this weeks Newsletter to the Parents''

Gary Adams, Principal, Bass Valley Primary 2008

 

"We have a moral responsibility to protect and educate all school children on the potential dangers that may befall them. I have asked our teachers to make sure we include the Do's and Don'ts As part of our schools curriculum. We will be following up with a class discussion after the parents have received the pamphlets. I commend you on a wonderful and most worthwhile initiative''

Mr Kelly Acting Principal Deepdene SS. 1971

 

     ''The brochure provided good talking points for families and the school'' 

 

"Feed Back re: The Do’s and Don'ts Brochure. The teachers found the brochure easy to use in its present format. Parents commented that it was user friendly and easy to be able to use as a discussion point with their children.

The brochure contained excellent relevant information. It was a good stimulus to classroom discussions It is a good reference document, especially prior to school holiday periods.

The brochure provided good talking points for families and the school to both interact about the same issues."

Sue Becker, Principal, Cowes Primary Sept 2008

 


The Insert Titled The Awful Truth

 

The data in this hard hitting brochure insert was obtained from The Australian Institute of Health and Welfare ( AIHW ) Children's Unit.

It contains statistics on the nature of injuries and fatalities of children aged 0-12. 

Feedback from Principals and Teachers showed this statistical information is often used for classroom discussion with the older students in grades 5 & 6


Local Press and School Newsletters

 

We provide information for the school newsletters and also the local papers

See our News section link for a recent school newsletter and our local press campaigns

 


Recent Feedback from local sponsors who are also Parents


''After they had been given a lesson in class, my kids brought the Do's and Don'ts home from school.

 We read them not only because we were requested to in the school newsletter, but because we wanted to as we believe child safety awareness begins at home!

 I was also a sponsor so it was good to know that my business name was seen locally as a presenter of one of these important safety messages ''

 
Trevor Pavert  P.I. Tyre Service.


Franchisee Feedback: 

From the Managing Director of 6 Mitre10 Stores

''Each week we get heaps of requests for us to advertise from different magazines, sports clubs to even on beer coasters in pubs

 We decided to go with you because we liked the fact that your schools safety programs are community minded  for local kids and parents.
 These people are our customers too, we wanted to give them something back and to let them know that Capeview Mitre 10 Hardware stores care  about them too!''
 
 Mark Warren
 Managing Director
 Capeview Mitre 10 Hardware Stores.

Printing and Distribution

 

The printing and distribution is funded by local, corporate and government sponsors. Sponsors are screened for suitability and the Sponsors are offered exposure on the inside of the brochures by presenting a vital daily child safety message. Sponsors are also offered the back page of the brochure to promote family friendly products & services.

This provides a win /win situation and makes it possible for the schools and parents to receive this vital child safety education information free of charge.

The Do's and Don'ts Child Safety Campaign is recommended and distributed to all denominational junior schools and pre schools.

 

Sponsors, Schools & Supporters


Over the years Our Supporters, Schools, Sponsors and Parents have been happy with what we do.
See the feedback from the Boss of Coles, to SME Owners, Child Safety Department Heads, Politicans to Tradesmen and of course Mums & Dads.
 
Read what they have to say here


Trevor Raymond Field
Campaign Director

The Child Safety Campaign of Australia. ( Est 1965 )
03 9005 6345
0422305394


contact us

 

 

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                                                                                                                  1300-30-8220